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New 2021 Toyota RAV4 Prime in Newport, OR

Starting at $38,100 1

Say hello to RAV4 Prime — our most powerful RAV4 yet, with 302 combined net horsepower, cuttingedge tech and a whole lot more. This sporty SUV is ready to devour wide-open stretches of highway, conquer your favorite mountain road and take on everything in between. Standard AWD offers the stability you want to help power through slippery surfaces, rough roads or your favorite set of corners. And with its advanced plug-in hybrid powertrain and EV-only capability, RAV4 Prime is as intelligent as it is stunning.  

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1 MSRP excludes the Delivery, Processing, and Handling Fee of $955 for Cars (86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, Mirai, Prius, Prius Prime, Supra, Yaris HB, Yaris Sedan), $1,120 for Small/Medium Trucks, SUVs and Van (4Runner, C-HR, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma), $1,325 for Large SUVs (Land Cruiser, Sequoia), and $1,595 for Large Truck (Tundra). Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.

Available Trims

2021 XSE
2.5L, CVT (Continuously Variable) -inc: paddle shifters
$41,425 MSRP 1
0/0 MPG 2
1 MSRP excludes the Delivery, Processing, and Handling Fee of $955 for Cars (86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, Mirai, Prius, Prius Prime, Supra, Yaris HB, Yaris Sedan), $1,120 for Small/Medium Trucks, SUVs and Van (4Runner, C-HR, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma), $1,325 for Large SUVs (Land Cruiser, Sequoia), and $1,595 for Large Truck (Tundra). Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
2 EPA-estimated 94 combined MPGe for 2021 RAV4 Prime. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. Manufacturer-estimated 38 combined gas-only mpg. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle's condition and how/where you drive.